Easy to look away from that which we do not know

The urge to show mercy and to protect those who are vulnerable is rooted deeply in us, and though it has been repressed by our herding culture, there is enormous evidence that it longs to be expressed by virtually all of us.

We will collectively donate millions of dollars, for example, to help just one animal if we know the animal’s story and our intelligence and compassion have been awakened by our connecting with this animal.